Main
Hayden MacDonald
Education
MSc in Management – Business Analytics
Ivey Business School, Western University
London, CA
2020 - 2019
- Ivey Scholar – Achieved a standing in the top 10% of graduating class.
MSc – Cognitive, Developmental, and Brain Sciences
Western University
London, CA
2018 - 2016
- NSERC Canada Graduate Scholarship – Masters: Alexander Graham Bell
BSc – Honors Specialization in Animal Behaviour
Western University
London, CA
2016 - 2012
- Dean’s Honor List (2014 – 2016)
Experience
Data Scientist
Bot-Publishing Inc.
Remote
Current - 2020
- Spearheaded data strategy at startup outset by directing critical data collection in databases and external analytics tools.
- Designed and implemented a full stack email communications framework for improved customer onboarding and engagement using AWS and third-party APIs.
Data Analyst Intern
Voices.com
London, CA
2020 - 2019
- Advocated for experimental best practices while designing and statistically analyzing A/B test results. One test resulted in a 9% increase in conversion rate on the Job Posting Form.
- Delivered pricing structure analyses to support decision-making of the leadership and sales team on platform initiatives and promotional sales, respectively.
- Automated processes for calculating monthly platform and talent metrics, saving approximately 50 hours per year.
- Made significant contributions to an internal data visualization best practices document.
Graduate Teaching Assistant, Introduction to Data Science
Ivey Business School, Western University
London, CA
2019
- Timely marked and provided feedback on R programming assignments.
- Advised students in 1:1 appointments to positively impact their understanding of the course material.
Activities
Presenter
Ivey Business School
London, CA
2019
- Presented a workshop on tidyverse packages in R for Ivey Business Analytics peers.
Presenter
Comparative Cognition Society
Melbourne, FL
2018 - 2017
- Increased research exposure by presenting master’s thesis work (MacDonald, 2018) and research from MacDonald & Roberts (2018) to fellow academics.